Category: Market Insights

I don’t know about you, but I am tired of talking about how the pandemic has impacted retail.  It’s true, it has.  We all know it, we...

The world of fashion never stops…not even a world pandemic can stop it.  While the last two years have been difficult, different...as we know, fashion is...

Disruptions in the supply chain appear to be too common in today’s marketplace and unfortunately, there are no easy solutions.  Reports of cargo ships sitting outside...

How do you sell fashion in today’s world?  TikTok may be a big part of the answer if this week’s activities are any indication.  It wasn’t too...

I have seen several articles lately about brands needing to return to telling their stories.  Now I realize that the past 18 or so months have...

If you had asked me a month ago what the upcoming holiday season was going to look like and the outlook for 2022, I would...

Hooray for some good news on the retail store front!  I don’t know if you are a luxury store shopper or if shopping in the local...

I learned years ago in business school that marketing is both art and science.  The great brands, the great marketers know how to merge the two...

I was recently on vacation with my family and while out shopping, we passed a Build A Bear store.  My twenty-something year old daughter fondly stated...

Tracking Technology and shopping.  As a marketer, the goal is to help get the right product in the shopper’s hand at the right time.  If technology can...