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DuPont Taps AKCEL Partners to Lead INTELLIFRESH™ Sales Efforts
New Sales Consultant Firm Provides Unique Access to North American Brands and Retailers
May 20, 2020, Greensboro, NC. AKCEL Partners announces that it has been appointed the sales consultant agency for DuPont’s INTELLIFRESH durable and long-lasting freshness protection business. Powered by DuPont SILVADUR™ antimicrobial technology, INTELLIFRESH utilizes a patented, smart delivery system that enables long-lasting protection by minimizing the growth of odor-causing bacteria on fabric surfaces. DuPont selected AKCEL for the agency’s ability to deliver quick, comprehensive reach into the textile and apparel market with particular emphasis on consumer-facing brands and retailers.
“Success in the antimicrobial business requires excellent chemistry from trusted companies, like DuPont,” says Dina Coker, Founder and CEO of AKCEL Partners. “But it also takes special skills to translate technology into convincing consumer benefits and communicating that proposition correctly to the right people at the right target customers. AKCEL Partners has the expertise, as well as substantial networks, that can be tapped immediately to get the product in front of decision makers.”
To support the INTELLIFRESH business, AKCEL Partners has assembled a team of expert sales consultants with proven experience in performance fabrics, home textiles and apparel. The team has mapped out a comprehensive sales plan that includes categories, target companies, interface tactics, and budgets. In addition to these sales consultants, AKCEL has engaged complementary experts to conduct market research to help hone the business strategy and communication approach.
AKCEL Partners is more than just a sales consultant firm. In addition to decades of experience on both sides of the desk, AKCEL sales consultants are recruited based on their ability to put clients into strong business positions immediately. “Our sales consultants do not waste time learning categories,” says Coker. “They invest their learning curve time in deeply understanding the client’s business goals, specific market dynamics, and the target end user. That is then translated into a comprehensive, turn-key sales strategy that can be implemented right away.”
For more information about AKCEL Partners sales consultant firm, please visit www.AKCEL-Partners.com, follow on Linkedin at @AKCEL-Partners, or reach out to Connie Rudwall at connie@AKCELPartners.com. To learn about INTELLIFRESH, go www.intellifresh.dupont.com.
About Akcel Partners
The Akcel Partners sales consultant firm was founded by three executives with strong bonds throughout many branded and retail categories. Akcel Partners offers a unique business proposition from other sales consultant firms. The Akcel sales consultant firm tailors its account team and market plans specifically to each client’s needs. Unlike other sales consultant firms, Akcel Partners acquires sales consultant talent to fit each job, securing experienced professionals who can get immediate access to decision makers at the highest levels. To learn more, go to www.AkcelPartners.com.
Industry Experts Join Forces to Form AKCEL Partners
New Sales Consultant Firm Provides Unique Access to North American Brands and Retailers
Greensboro, NC. Dina Coker, Denine Pezone, and Barth Getto have partnered to create AKCEL Partners, a new kind of sales consultant firm that goes far beyond traditional “selling.” The trio of experienced executives created AKCEL to respond to the rapidly changing markets and business needs in North American retail. The company works differently than other traditional sales consultant firms, developing finely honed, fact-based, comprehensive marketing strategies tailored to each client’s near- and long-term goals.
“We have all been on the other side of the desk,” says founder, Dina Coker. “That gives us unique insights into what makes truly effective sales and marketing plans. We listen carefully, dig into the details, and acquire the best resources. Our process and expertise yield the smartest recommendations and most dependable plan execution for our clients to grow their businesses with brands and retailers in North America.”
While AKCEL Partners categorizes itself as a sales consultant, the company’s business model is much broader. In addition to sales consultants, AKCEL engages complementary experts to design a truly customized sales/marketing team for a client. For example, AKCEL has resources for market research, branding and design, retail marketing, and other services necessary for developing and deploying a client’s fully integrated marketing plan.
Most importantly, AKCEL has relationships with highly skilled sales consultants who have deep connections within a broad range of categories, on both the B2B and B2C fronts. “We don’t hire people then spend valuable time training them,” continues Coker. “We engage the most experienced people who give our clients immediate access to C-Suite executives, decision makers, and buyers.”
Fluctuating economic environments mean that companies may be in need of more flexible human resource options. Some clients view AKCEL as their off-site sales department, receiving expanded capabilities at lower costs than with full time employees. AKCEL’s flexibility means that creative solutions can be discovered to address any company’s needs, immediately and into the future as the business grows.
For more information about AKCEL Partners sales consultant firm, please visit www.AKCELPartners.com, follow us on Linkedin at @AKCEL-Partners, or reach out to Dina Coker at dina@AKCELPartners.com.
About Akcel Partners
The Akcel Partners sales consultant firm was founded by three executives with strong bonds throughout many branded and retail categories. Akcel Partners offers a unique business proposition from other sales consultant firms. The Akcel sales consultant firm tailors its account team and market plans specifically to each client’s needs. Unlike other sales consultant firms, Akcel Partners acquires sales consultant talent to fit each job, securing experienced professionals who can get immediate access to decision makers at the highest levels. To learn more, go to www.AkcelPartners.com.
Trinity Technology Group Selects AKCEL Partners
New Sales Consultant Firm Provides Unique Access to North American Brands and Retailers
September 1, 2019, Greensboro, NC. Trinity Technology Group (TTG), the leading authority in ePTFE design and manufacture, has hired AKCEL Partners to manage the sales planning and execution for AIRADIGM™, the company’s new waterproof breathable fabric innovation for apparel, gear, and accessories. AKCEL will handle sales to brands, and retailers in North America.
“We are very excited to have TTG as a client,” says Dina Coker, an AKCEL Partners founder. “We look forward to the opportunity to transition a technical innovation for medical and industrial applications into a meaningful consumer concept that is relevant to apparel and gear. Fortunately, we have the expert sales consultants on board already who fully understand the performance market and have the customer networks to build immediate interest in AIRADIGM fabrics.”
“While we have a leadership reputation in the medical and industrial markets with our ePTFE products, we knew that apparel and gear was an entirely new frontier,” says Greg Vas Nunes, TTG’s CEO. “We realized that the way to put our best foot forward in a new category was with experienced fabric and apparel sales people who could pave the way to the decision makers in these new markets. AKCEL Partners can hit the ground running with their professional sales consultants who already understand these categories.”
AKCEL Partners has assembled a team of expert sales consultants with proven experience in performance fabrics and apparel to handle the AIRADIGM account. The team will map out a comprehensive sales plan that includes categories, target companies, interface tactics, and budgets. In addition to these sales consultants, AKCEL has engaged complementary experts to build a brand marketing plan for AIRADIGM in support of the sales efforts.
“We offer custom, comprehensive service on a turn key basis,” Coker continues. “Sales, marketing, design, and communications are just a few of the technical specialties we can pull together as needed for each of our clients. We happily work with the client’s employees, their agencies, or our own resources, whatever will be the most successful arrangement for each client.”
For more information about AKCEL Partners sales consultant firm, please visit www.AKCELPartners.com, follow on Linkedin at @AKCEL-Partners, or reach out to Dina Coker at dina@AKCELPartners.com.
To learn about AIRADIGM, go to www.AIRADIGM-ADVENTURE.com.
About Akcel Partners
The Akcel Partners sales consultant firm was founded by three executives with strong bonds throughout many branded and retail categories. Akcel Partners offers a unique business proposition from other sales consultant firms. The Akcel sales consultant firm tailors its account team and market plans specifically to each client’s needs. Unlike other sales consultant firms, Akcel Partners acquires sales consultant talent to fit each job, securing experienced professionals who can get immediate access to decision makers at the highest levels. To learn more, go to www.AkcelPartners.com.